+5 Year Agents Training

Agent Training

• Agent Chat about starting the new year and going back to the basics /housekeeping:
  • Marketing ourselves – maybe something new and different?
  • Goal setting regarding growing personal business, marketing (social media versus direct mail) different cost approaches
  • Where did my business come from
  • I think this time of year I look back at how I did last year and how can I improve my numbers
  • Always going back to basics…
  • What worked and what didn’t work
• Look at your sales funnel
  • How did you get the business?
• Be top of mind
  • Reach out to past clients throughout the year
  • Be true to who you are so you get the business
• Quality of service
  • This is how you get referrals
  • Make it easy to be referred- don’t put up obstacles/ barriers- say yes to the client and be present and accountable
  • Never sacrifice your service
  • Be consistent
  • People want instant gratification
  • Be available
  • Think of different ways to be in front of clients- engagement- social media, text, call, email, etc.
  • Stay in front of the people that got you where you are
• Agent Web Page Review (To go over with Megan on next week’s marketing meeting)
  • To Do Items:
    • Set up your calendar in Zoho Calendar
    • Agent Videos- Videos will feed in from the playlist of videos that you are in-You can choose which 6 videos you want to put where
    • Biography- This is from your intro sheet
    • Social profiles linked and updated (Facebook, Instagram, LinkedIn, etc.)
    • Awards and Certifications- Volunteer Work, etc.
    • Reviews
    • Real Estate Skills (Things that you are good with- New Home Buyer Specialist, Relocation Expert, Move-Up Buyer, Luxury Listing Specialist, etc.) – What is the consumer on the other side thinking when they go to select an agent? – Neighborhood/ area specialist, etc.
    • Images (How can you connect with a prospect?) – Up to 4 different sections/ categories

• Listings- Agent portraits
• Your Brand
• Family and Friends
• Adventure
• Behind the Scenes
• Volunteer Work
• Neighborhood Specialists
• Hobbies
• Clients
• Pets

Cities, areas, new construction developments, and specialty places you want to be/ serve/ sell