Agent Training
- Agent Chat about starting the new year and going back to the basics /housekeeping:
- Marketing ourselves – maybe something new and different?
- Goal setting regarding growing personal business, marketing (social media versus direct mail) different cost approaches
- Where did my business come from
- I think this time of year I look back at how I did last year and how can I improve my numbers
- Always going back to basics…
- What worked and what didn’t work
- Look at your sales funnel
- How did you get the business?
- Be top of mind
- Reach out to past clients throughout the year
- Be true to who you are so you get the business
- Quality of service
- This is how you get referrals
- Make it easy to be referred- don’t put up obstacles/ barriers- say yes to the client and be present and accountable
- Never sacrifice your service
- Be consistent
- People want instant gratification
- Be available
- Think of different ways to be in front of clients- engagement- social media, text, call, email, etc.
- Stay in front of the people that got you where you are
- Agent Web Page Review (To go over with Megan on next week’s marketing meeting)
- To Do Items:
- Set up your calendar in Zoho Calendar
- Agent Videos- Videos will feed in from the playlist of videos that you are in-You can choose which 6 videos you want to put where
- Biography- This is from your intro sheet
- Social profiles linked and updated (Facebook, Instagram, LinkedIn, etc.)
- Awards and Certifications- Volunteer Work, etc.
- Reviews
- Real Estate Skills (Things that you are good with- New Home Buyer Specialist, Relocation Expert, Move-Up Buyer, Luxury Listing Specialist, etc.) – What is the consumer on the other side thinking when they go to select an agent? – Neighborhood/ area specialist, etc.
- Images (How can you connect with a prospect?) – Up to 4 different sections/ categories
- To Do Items:
- Listings- Agent portraits
- Your Brand
- Family and Friends
- Adventure
- Behind the Scenes
- Volunteer Work
- Neighborhood Specialists
- Hobbies
- Clients
- Pets
Cities, areas, new construction developments, and specialty places you want to be/ serve/ sell